Challenge question

  • How might the City maximize its revenue potential post-Covid in regards to recreation fitness membership?

Educational partners

Course

  • Recreation Administration, Finance, & Revenue Generation

Instructor

  • Kelly Webdale

City branches

  • Recreation and Culture

Student Solutions

Recreation Administration, Finance, & Revenue Generation

Students worked with Recreation & Culture Services staff to provide suggestions on how to implement changes to levels of membership, cost structure, marketing and ensuring memberships were financially and socially accessible across the city.

Students came up with the following core solutions:

· Use of more trending social media platforms with more interactive posts to better engage with residents

· Creating user friendly membership levels

· Awareness campaigns